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Providence Health & Services Marketing Manager PHP in Portland, Oregon

Description:

Providence Health Plan is calling a Marketing Manager PHP to our location in Portland, OR.

We are seeking a Marketing Manager PHP to be accountable for marketing the health plan - strategy, planning, executing and measuring - and all corresponding go-to-market activities to all audiences regardless of geography and across multiple lines of business, product lines and multiple distribution channels within a specific operating budget.

This position is also accountable for ensuring integration with the delivery system and with the medical group as appropriate. This person must be a strong leader and informal influencer of people in cross-functional assignments. He or she must lead throughout the system by consistently coordinating with other functional areas to ensure that the necessary actions occur in support of business objectives. He or she is accountable for developing relationships with external vendors and/or contractors and managing them within the system marketing and communication structure. The manager must have strong analytical skills and the ability to translate analysis into recommended programs affecting all major marketing variables. He or she will lead the comprehensive program development and execution of all tactics and deliverables required to achieve line of business goals and objectives. Marketing variables include brand positioning through advertising, digital and social media, public relations, promotion, products, distribution among multiple channels and other key programs that could affect short- and long-term net operating income and share position, while ensuring all activities are consistent with Providence's Mission, vision and core values.

This position requires a keen view of the external environment, including general trends impacting the business, competitive assessments and an understanding of both business-to-business and business-to-consumer selling situations.

MAJOR CHALLENGES:

  • Understanding and appreciating Providence business drivers, objectives and metrics in assigned area(s) of accountability.

  • Juggling multiple projects and priorities effectively in a highly matrixed organization.

  • Feeling comfortable working in an environment of rapid change and being willing to lead to changing priorities.

  • Advocating positive change by encouraging new processes and ideas, supporting new methods of achieving goals and rewarding innovative behavior.

  • Building and strengthening the role of the marketing and communication division by understanding and supporting strategic initiatives and marketing priorities.

In this position you will:

  • Develops and executes marketing plans and go-to-market efforts for multiple lines of business and multiple distribution channels, managing the budget, scope, resources and timelines.

  • Independently leads marketing plan execution.

  • Leads creative brief development and partners with creative team for creative direction and approval, demonstrating strong marketing and creative instincts and judgment.

  • Develops and manages budget for assigned line(s) of business.

  • Establishes strong relationships with business partners and key stakeholders through strong rapport, effective communication, strategic leadership, marketing leadership and strong project management skills.

Qualifications:

Required qualifications for this position include:

  • Bachelor's Degree

  • 10 or more years Progressive business experience in marketing

Preferred qualifications for this position include:

  • Experience marketing health insurance products

  • Direct experience in consumer packaged goods

About Providence in Oregon.

As the largest healthcare system and largest private employer in Oregon, Providence offers exceptional work environments and unparalleled career opportunities.

The Providence Experience begins each time our patients or their families have an encounter with a Providence team member and continues throughout their visit or stay. Whether you provide direct or indirect patient care, we want our patients to feel that they are in a welcoming place where they can be comfortable and free from anxiety. Our employees create the Providence Experience through simple, caring behaviors such as acknowledging and welcoming each visitor, introducing ourselves and Providence, addressing people by name, providing the duration of estimated wait times and updating frequently if timelines change, explaining situations in a way that puts patients at ease, carefully listening to their concerns, and always thanking people for trusting Providence for their healthcare needs. At Providence, our quality vision is simple,

"Providence will provide the best care and service to every person, every time."

Providence is consistently ranked among the top 100 companies to work for in Oregon. It is also home to two of our award-winning Magnet medical centers. Providence hospitals and clinics are located in numerous areas, ranging from the Columbia Gorge to the wine country to sunny southern Oregon to charming coastal communities to the urban setting of Portland. If you want a vibrant lifestyle while working with a team highly committed to the art of healing, choose from our many options in Oregon.

We offer comprehensive, best-in-class benefits to our caregivers. For more information, visit

https://www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Non-Clinical Lead/Supervisor/Manager

Location: Oregon-Portland

Req ID: 307497

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